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DIY fashion production house, and promoters of social consciousness, On The Lam creates purposeful and wearable art for the masses.

 

From their original photography, to product comfort, On The Lam NYC approaches creativity with a fresh outlaw - renegade perspective, surpassing conventional sartorial norms in order to provide quality product with a provocative ad and sentimental nature. On The Lam consciously maintains its connection to the environment by manufacturing in the US, and giving back to the community. (BYANYMEALS) 

 

The identity captures the core essence of the company through the use of a flag as the common denominator between its different destinations - uniting them under "one nation". The flag reflects On The Lam's involvement in local communities and culture, striving to showcase their brand. To give the identity room to grow, We used subtle typography and combined the logo with different illustrations of its body of work.